Privacy Policy – Lodha Massimo by Lodha Group

Last Updated: January 2024

Lodha Group ("we", "us", "our", or "Lodha") operates the Lodha Massimo residential project in Baner, Pune. We are committed to protecting your privacy and handling your personal information with the highest standards of transparency and care. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with us for the Lodha Massimo project.

1. Information We Collect

We may collect the following types of information to provide you with the best experience:

Personal Identification Information: Full name, contact number, email address, residential address, date of birth, and government-issued identification (Aadhaar, PAN, Passport) when required for property transactions.
Residential Preference Information: Budget preferences, unit type selection (3 BHK/4 BHK), preferred floor, view preferences, and other customization requirements.
Financial Information: Payment details, bank statements, credit history, and transaction records for processing bookings and financial approvals.
Technical Data: IP address, browser type, device information, operating system, and browsing behavior through cookies and similar technologies on our website.
Communication Records: Correspondence via email, phone call recordings, WhatsApp messages, meeting notes, and site visit feedback.
Demographic Information: Age, occupation, income details, family composition, and lifestyle preferences to better understand your needs.

2. How We Use Your Information

We use your personal information exclusively for the following legitimate purposes:

To provide comprehensive information about Lodha Massimo project features, amenities, pricing, and availability
To process bookings, reservations, and property transactions efficiently
To facilitate site visits, virtual tours, and personal consultations
To send project updates, construction progress reports, and important notifications
To improve our website functionality, customer service, and overall user experience
To conduct market research and analysis for service enhancement
To comply with legal and regulatory requirements including MahaRERA regulations
To prevent fraudulent activities and ensure transaction security
To manage customer relationships and provide post-sales support

3. Legal Basis for Processing

We process your personal information based on the following legal grounds:

Your Explicit Consent: When you voluntarily provide your details through enquiry forms, site visits, or direct communication
Contractual Necessity: To fulfill our obligations under booking agreements and sales contracts
Legitimate Business Interests: For marketing, customer service improvement, and business operations, always balanced with your privacy rights
Legal Compliance: To meet regulatory requirements under Indian laws including RERA, IT Act, and other applicable regulations

4. Data Sharing and Disclosure

We may share your information with the following entities, always ensuring data protection:

Authorized Channel Partners: Registered real estate brokers and sales agents involved in the Lodha Massimo project marketing
Service Providers: IT service providers, digital marketing agencies, CRM platform operators, and customer support teams
Financial Institutions: Banks, NBFCs, and financial advisors for loan processing and payment verification
Legal & Regulatory Authorities: Government bodies, RERA officials, and legal authorities as required by law
Professional Consultants: Lawyers, chartered accountants, and auditors for compliance and transaction processing
Group Companies: Other entities within the Lodha Group for cross-promotional opportunities, with your consent

All third parties are contractually bound to maintain confidentiality and implement appropriate security measures for your data.

5. Data Security Measures

Lodha Group implements robust security measures to protect your information:

Technical Safeguards: Encryption of sensitive data in transit (SSL/TLS) and at rest, firewalls, intrusion detection systems
Access Controls: Role-based access permissions, multi-factor authentication, regular access reviews
Physical Security: Secure data centers, controlled access to offices, CCTV surveillance
Organizational Measures: Regular security audits, vulnerability assessments, penetration testing
Employee Training: Comprehensive data protection training, confidentiality agreements, security awareness programs
Incident Response: Established procedures for data breach detection, reporting, and mitigation

6. Your Data Protection Rights

Under applicable Indian laws and regulations, you have the following rights:

Right to Access: Request copies of your personal data we hold
Right to Rectification: Request correction of inaccurate or incomplete information
Right to Erasure: Request deletion of your personal data under certain conditions
Right to Restriction: Request limitation of processing in specific circumstances
Right to Object: Object to processing based on legitimate interests or for direct marketing
Right to Data Portability: Receive your data in a structured, commonly used format
Right to Withdraw Consent: Withdraw previously given consent at any time
Right to Complain: Lodge a complaint with the appropriate regulatory authority

To exercise these rights, please contact our Data Protection Officer at privacy@lodhagroup.com

7. Data Retention Period

We retain personal data only for as long as necessary:

Active Customers: Throughout the customer relationship and for 10 years post-transaction completion
Enquiry Data: For 3 years from last contact or until consent withdrawal
Legal Requirements: As required by applicable laws (typically 5-10 years for financial records)
Marketing Data: Until consent withdrawal or 2 years from last engagement

After retention periods expire, data is securely deleted or anonymized.

8. Cookies and Tracking Technologies

Our website uses cookies for enhanced user experience:

Essential Cookies: Required for website functionality and security
Analytical Cookies: Help us understand website usage patterns and improve services
Marketing Cookies: Used for targeted advertising and campaign performance measurement (with your consent)
Preference Cookies: Remember your settings and preferences

You can manage cookie preferences through browser settings or our cookie consent banner. Disabling cookies may affect website functionality.

9. Third-Party Links and Services

Our website may contain links to third-party sites including:

MahaRERA official website for verification
Payment gateway providers
Social media platforms
Service provider websites

We are not responsible for the privacy practices of third-party sites. We encourage reviewing their privacy policies before providing any information.

10. International Data Transfers

As a global real estate developer, we may transfer data to:

Our international offices for business operations
Cloud service providers with data centers outside India
International marketing partners

All international transfers comply with applicable data protection laws and include appropriate safeguards.

11. Children's Privacy

Our services are not directed to individuals under 18 years. We do not knowingly collect data from children. If we become aware of such collection, we will take steps to delete it.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect:

Changes in our data processing practices
Legal and regulatory requirements
Technology advancements
Business operations evolution

Significant changes will be notified through our website or direct communication. The "Last Updated" date indicates revision timelines.

13. Contact Information

For privacy-related inquiries, please contact:

Data Protection Officer
Lodha Group
Lodha Excelus, Apollo Mills Compound,
N.M. Joshi Marg, Mahalaxmi, Mumbai - 400011
Email: privacy@lodhagroup.com
Phone: 022-71333737

14. Grievance Redressal

For complaints regarding data protection:

Email: grievance@lodhagroup.com
Response Time: Within 30 days of complaint receipt
Escalation: To appropriate regulatory authorities if unresolved

15. Consent Acknowledgement

By using our services and providing your information, you acknowledge that:

You have read and understood this Privacy Policy
You consent to the collection and use of your information as described
You understand your rights regarding your personal data
You agree to receive communications as per your preferences